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CMA set to investigate Mike Ashley amidst accusations of profiteering during this crisis

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If you are a believer in ‘all publicity is good publicity’ then Mike Ashley is doing a stunning job for himself at the minute.

The likes Richard Branson and Tim Martin have set a massive challenge but Mike Ashley is proving himself capable of leaving them and any other competition well behind, when it comes to despicable behaviour.



Neville says that the CMA (Competitions and Markets Authority) have been alerted, with their brief to look into cases of potential profiteering by Mike Ashley and others during these tough times, the CMA watchdog responding with ‘We have already warned all traders not to exploit the current situation through unjustifiable prices.



Simon Neville posting these price comparisons via his Twitter account showing the opportunist price rises Mike Ashley and Sports Direct have implemented.

Tuesday of course saw Mike Ashley try to keep the Sports Direct physical stores open, claiming they were ‘essential’ under the new emergency guidelines.

Simon Neville is City Editor for the Press Association and with Frasers Group (formerly Sports Direct International Group) staff so disgusted with the actions of the company led by Mike Ashley, Neville says that those staff are willing in unprecedented numbers to leak the way the things the company are doing during this crisis.

Simon Neville summing it up: ‘I’ve written about Mike Ashley for close to 10 years now.
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