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How much Newcastle's 'brand value' has increased inside a year - and where they rank in world football

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Newcastle United's 'brand value' has increased by more than £26million over the past 12 months.

Interestingly, while Newcastle's brand value rose by 14 per cent, and Southampton's increased an impressive 32 per cent, top-flight rivals Burnley (15 per cent decline), Crystal Palace and Bournemouth (both 10 per cent decline) saw their figures decrease.

According to the latest report, Newcastle's 'brand value' has increased from £195.8m (€224m) in 2018, to £222m (€255m) - a rise of 14 per cent.



That is according to the latest 'Football 50' report from Brand Finance, which covers the 2018/19 campaign.

Obviously 'brand value' is a contributing factor to the overall price of a club, but that factor alone does not represent how much an outfit should be bought and sold for.

The leading brand-valuation company has estimated the likely future revenues that are attributable to a club by calculating a 'royalty rate' - essentially a fee someone would be charged in order to use that specific trademark - before determining the overall 'brand value' that any outfit would be able to attain should they license themselves on the open market.

What's more, the Magpies have also grown to become the 19th most-valuable football 'brand' in the world following their back-to-back Premier League campaigns under Rafa Benitez's management.
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