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Newcastle United break into top 20 of world's most valuable football brands

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The potential of Newcastle United on the global stage has been recognised after it entered the top 20 of the world’s most valuable football brands in a new study.

Newcastle’s rating makes it the eighth most valuable brand in England, behind the ‘Top Six’ of Manchester United, Manchester City, Liverpool, Chelsea, Tottenham, and Arsenal, as well as Everton.

The annual report by industry experts Brand Finance sees the club rising to 19th in its Brand Finance Football 50 table, up three places from last year after a 13% rise in its brand value to £220m.

But it also indicates that brand value does not necessarily translate into success on the pitch, with the top two of Real Madrid and Manchester United both having had disappointing seasons by their standards.

Elsewhere in the report, Real Madrid regained its place as the world’s most valueable brand beating Manchester United to the top spot with a brand value of £1.4bn.

As well as assessing value of various parts of each club’s operation, the Brand Finance study interviewed nearly 11,000 football fans around the world.

Unlike other studies of football finance, the Brand Finance study looks beyond simple revenues and assesses factors that include squad value, whether teams own their stadiums, global reach and club heritage.
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